eCommerce is one of the largest industries today with billions of people buying all kinds of products online. But, big brands like Amazon, Flipkart, and Snapdeal have made it difficult for smaller brands to maintain a competitive advantage. Moreover, with globalization where the world is connecting so vastly and becoming smaller, it gets even more difficult to stay competitive against big brands around the world. To add to this, established businesses are being convinced to sell on these huge platforms as third-party sellers so that their position and the platform’s position can be solidified in the market. Therefore, we can conclude that competing in the eCommerce industry is definitely not easy.