Gone are those days when people would go miles away from home to a plaza or mall to buy their furniture, to an electronics store to buy their television, to a shopping center to buy their clothes, etc. Today, all they do is sit in front of their desktop screens and log into their favourite shopping sites to click on their preferred products and order online. In fact, people now need not even sit in front of their desktops; they can shop for the smallest household item to the largest appliance on their smartphones, while on the bus or train too! And, all thanks to eCommerce stores for this comfort.
Just as performance of humans is important in every phase of life, performance of websites is important to user experience too. One of the most important factors of performance is the speed at which the website loads. Slow page load times lead to customers abandoning pages and clicking the back button, and possibly switching to competitors’ sites. It has been researched that if a page does not load within 3 to 5 seconds, people give up on the site. Therefore, slow page loading is one of the major causes of a poor user experience. Even if you have the best content, image and designing on your page, it is worth nothing if it loads slow and leads to customers leaving the site, without even waiting to take a look at it.
Every eCommerce owner wants to rebuild his store at some point or the other – it may be every years or once in a few years. This may be to bring the store a completely new look and get off the outdated appearance, or because the competitors just recently rebuilt their store. It could also be possible that the store owner wants a rebuild because the current store is too slow and is losing customers and conversions. Whatever the reason may be, an entirely new site can come off with lots of problems. But, you need to remember that the new store must be more convenient and easier for the users to buy products from you, as compared with your current store. This will satisfy your customers even more, which will result in sales and conversions. However, a rebuild is not as easy as you may think. You may have to encounter unforeseen costs and risks. So, it is advisable to consider these few questions before plunging into a rebuild.