General

Are You Ready For The Mobile Shopping Revolution?

We all know that it is the world of smartphones today. Laptop screens are transferring to smaller mobile screens now for every kind of use – sending mails, browsing the Web and also making online purchases. In fact, more than half of all site traffic is through mobile. And, mobiles are making up nearly a quarter of all transactions made online! Because so many shoppers are now buying with mobile, you need to be ready for the mobile buying revolution too.

Mobile-Buying-Revolution

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How To Get Increased And Improved Web Traffic?

In order to have higher SEO ranking, it is important that you understand what people are searching for and create the most appropriate content for them, which appears before them when they are looking for it. You might have heard the phrase ‘Content is King’ but, your content is king for Google only if it answers users’ search queries. Even if you have the best content on your site but, if it is unable to satisfy what the users are looking for, Google will not be considering your content as ‘king’ then. This is when you need help of the best SEO services from a reputed and leading SEO company in Bangalore, the IT hub of the country.

Increased-Web-Traffic

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How Does Voicing Your Brand Make A Difference?

What is a brand? How do you recognize a brand? You would say by looking at its logo. But, is that just enough? Does a brand have to work on its logo alone to be recognized and loved by people?

Businesses get so engrossed in working over their visual outlook, debating over the design, font and colour that they forget about focusing on words too. Words here mean the way they need to design their website content, press release, commercials, etc. And those who have some time and thought of considering these aspects, will simply hire a staff member who is good at language and writing to do the job. No doubt, he would know a lot about spelling and grammar but, will he know how to bring life into his words?

Branding

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Facebook To Acquire WhatsApp For $16 Billion

Facebook is buying WhatsApp, the widely popular communications app for smartphones that has 450 million users a month.

WhatsApp has grown massively since its inception – in the calendar year 2013 its users sent 18 billion messages and received 36 billion in return – a massive number that is fully three times the previous year’s metrics. The purchase would be the biggest Internet deal since Time Warner’s $124 billion merger with AOL in 2001, according to data compiled by Bloomberg.

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LinkedIn Shutters Into App on March 7

LinkedIn announced that it will be closing Intro, a mobile service designed specifically to display LinkedIn profiles contacts in Apple Mail messages, on March 7. The company is now alerting users to uninstall the app from their iOS device before the closure.

Intro was meant to add more professional context to email and draw more users to LinkedIn. Intro users have received an email from LinkedIn with the subject line “We’re retiring LinkedIn Intro” asking them to uninstall the app and switch back to the previous mail accounts.

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Google Image Search Adds Usage Rights Filters

Google image search has added new functionality that lets you find photo licensed for third-party use free of charge.

Previously the option to sort search results by licensing rights was found under the ‘Advanced Image Search Page’ and therefore much more inaccessible. A lot of users might not even have noticed that such an option existed. This new functionality will undoubtedly help to raise awareness.

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Google Ties Up With Audi, GM, Honda and Hyundai-Open Auto Alliance(OAA)

Google has announced its joining forces with Audi, GM, Honda, Hyundai and Nvidia to create the Open Automotive Alliance, in other words it’s planning to take Android to the automobile.

Sundar Pichai said that “Millions of people are already familiar with Android and use it every day, the expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road.”

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Boost More Revenue With Two New Google AdMob Features

Google is helping the app developers to earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads.

Ad network optimization is a beta feature with AdMob Meditation that enables to publishers to generate the highest CPM from the ad network in their meditation stack. Currently, ad network optimization supports the following networks: AdMob, iAd, InMobi, JumpTap and MdotM, with more coming soon.

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Google launches new knowledge Graph

Google announced some new features in celebration of its fifteenth birthday. Google spoke about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side.

Just pull up your phone and say to Google: “Tell me the Expressionist artists”. You will see who the artists are and you can dive in to learn more about each of them and explore their most famous works. If you want to switch to Abstract artists, you can do that really easily with our new filter tool”.

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Google wallet app for all Android Phones

Google announced that they will release the newest version of Google Wallet this week to all Android phones running Android 2.3 or above.

What is this new app all about?

This new Google Wallet app will allow users to send money from anywhere using email addresses that have been linked to bank accounts, keep store loyalty cards in a locker of sorts with a quick scan of your card, find and use Google offers with ease and see all of your purchase activity in one place.

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