How Does Website Performance Relate To User Experience?

Just as performance of humans is important in every phase of life, performance of websites is important to user experience too. One of the most important factors of performance is the speed at which the website loads. Slow page load times lead to customers abandoning pages and clicking the back button, and possibly switching to competitors’ sites. It has been researched that if a page does not load within 3 to 5 seconds, people give up on the site. Therefore, slow page loading is one of the major causes of a poor user experience. Even if you have the best content, image and designing on your page, it is worth nothing if it loads slow and leads to customers leaving the site, without even waiting to take a look at it.

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Conversely, a fast website encourages customers to view more pages on the site, which means more products seen and more chances of purchase. A fast loading page with easy navigation swiftly guides users through the checkout process, thus bringing higher satisfaction to users and higher revenues for the business. Therefore, a fast loading page brings benefit to both businesses as well as customers.

Another aspect that websites must be able to handle is the increasing amount of traffic due to growth and sudden influxes of traffic that come with sales and marketing campaigns. An ability to maintain this means that the website is highly scalable, and can handle large volumes of traffic while performing efficiently. Therefore, performance and scalability are two important elements every website must have.

How to check your site’s performance?

To measure your site’s operation and see if it stands well on the grounds of performance, you need to check various metrics like –

  • The time it takes for the browser to contact the website server and receive the first byte of information to begin building the Web page.
  • The time it takes for users to see content starting to load on the browser window.
  • The time it takes from the moment a user lands on the website up till all the content has been loaded on the browser.

How to improve your site’s performance?

Other factors you need to consider to improve the performance and scalability of your website include –

  • Check if your hosting provider operates on the most modern technology and look for all the server resources available to handle increase in traffic at high speed.
  • See if you are using a Content Delivery Network to deliver content to users across the globe.
  • Check if your website is correctly set up for both browser and server caching, and also confirm how much content you are able to serve from a cache.

If you don’t want to worry about your site, its performance, its scalability and other such issues, you must hire professionals to take care of the configuration, testing, caching, etc. Get in touch with a company who offers the most proficient Magento Web development services in Bangalore who will take care of all the development factors and issues on your site.

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