Just as performance of humans is important in every phase of life, performance of websites is important to user experience too. One of the most important factors of performance is the speed at which the website loads. Slow page load times lead to customers abandoning pages and clicking the back button, and possibly switching to competitors’ sites. It has been researched that if a page does not load within 3 to 5 seconds, people give up on the site. Therefore, slow page loading is one of the major causes of a poor user experience. Even if you have the best content, image and designing on your page, it is worth nothing if it loads slow and leads to customers leaving the site, without even waiting to take a look at it.
Conversely, a fast website encourages customers to view more pages on the site, which means more products seen and more chances of purchase. A fast loading page with easy navigation swiftly guides users through the checkout process, thus bringing higher satisfaction to users and higher revenues for the business. Therefore, a fast loading page brings benefit to both businesses as well as customers.
Another aspect that websites must be able to handle is the increasing amount of traffic due to growth and sudden influxes of traffic that come with sales and marketing campaigns. An ability to maintain this means that the website is highly scalable, and can handle large volumes of traffic while performing efficiently. Therefore, performance and scalability are two important elements every website must have.
How to check your site’s performance?
To measure your site’s operation and see if it stands well on the grounds of performance, you need to check various metrics like –
How to improve your site’s performance?
Other factors you need to consider to improve the performance and scalability of your website include –
If you don’t want to worry about your site, its performance, its scalability and other such issues, you must hire professionals to take care of the configuration, testing, caching, etc. Get in touch with a company who offers the most proficient Magento Web development services in Bangalore who will take care of all the development factors and issues on your site.
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